
We're all talking about AI disrupting search, but here's what nobody's discussing: which search engines are actually powering AI search results? I just spent the afternoon reverse-engineering ChatGPT's search behavior, and what I found changes everything we thought we knew about SEO strategy. The Bing Revelation While testing ChatGPT's search functionality, I kept my browser's Network Tab open to see what was happening under the hood. I typed in a simple query, "nobel prize"—and watched some

