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AI visibility insights, AIO/LLMO strategies, and updates from the Dataghost team.

I Discovered ChatGPT's Secret Search Engine, and It's Not Google

We're all talking about AI disrupting search, but here's what nobody's discussing: which search engines are actually powering AI search results? I just spent the afternoon reverse-engineering ChatGPT's search behavior, and what I found changes everything we thought we knew about SEO strategy. The Bing Revelation While testing ChatGPT's search functionality, I kept my browser's Network Tab open to see what was happening under the hood. I typed in a simple query, "nobel prize"—and watched some

Why ChatGPT Can't Find Your Products

Here's something most store owners don't realize: when someone asks ChatGPT "What's the best wireless headphone under $100?", your product might be the perfect answer—but ChatGPT has no idea you exist. Not because your product isn't good enough. Because your website isn't speaking the language AI assistants understand. While you've been optimizing for Google, a whole new discovery channel has emerged—and it's converting at roughly twice the rate of traditional search traffic[1]. Let me show yo

Your Publisher is Losing 30% of Clicks to AI

ChatGPT sent 243 million visits to news sites last month. That's not a typo—243 million. And here's the kicker: publishers are watching their traditional search traffic drop by roughly 30% as AI-powered answers intercept clicks before readers ever see a blue link.